Queensland is looking good!
It will be a big job but recovering the $25.5 billion Queensland tourism industry is a priority and the newly opened New Zealand travel bubble has enabled a start with hopefully other destinations to follow.
You’ll notice in this edition of e-News, we have included a few highlights on Queensland the destination. This includes a link to our successful Gold Coast promotion video which within 2 hours had 2,000 views and more than 104,000 reach* after 3 weeks.
Thank you to those who attended the inaugural and very successful first Virtual Agents Forum over 3 days last week. What a sensational opportunity it was to learn from our experts and provide intel to one another for a shared outcome.
Feedback has been very positive and we expect to include this in our ongoing calendar of events going forward.
In the coming months, we will share the outstanding moments/ideas from VAF2021 as we head toward borders re-opening.
*Reach means the number of users who came into contact with our content, brand/post on FB.
Queensland – a most sought-after destination
Airports, airlines and tourism booking platforms have all enjoyed strong surges in demand from travellers looking to book Queensland holidays in the past week, showing positive signs for the industry’s ongoing recovery.
New data released shows close to 146,000 people flew into Queensland’s largest airports over the Easter long weekend. 38,000 flew into Cairns, 50,000 flew into the Gold Coast, 40,000 into Brisbane and 17,900 to the Sunshine Coast.
Queensland’s record investment in tourism was helping the industry bounce back from the coronavirus pandemic.
It’s no secret that Queensland has some of the world’s best tourism experiences, attractions and destinations, so it’s no wonder that our destinations dominate searches on Expedia.co.nz – with Gold Coast top of the list and Brisbane and the Sunshine Coast in the top 5.
Easter, the school holidays and the New Zealand travel bubble have certainly boosted optimism among tourism operators.
EQI staff had the opportunity to gain a deeper insight about the upcoming development
Queen’s Wharf Brisbane (QWB).
On time to open in late 2022, QWB will transform the Brisbane CBD and river’s edge with an iconic design that embraces Brisbane’s subtropical climate and celebrates the precinct’s Indigenous and European heritage with interpretive trails and experiences spanning the Brisbane River and ridgeline.
Queen's Wharf is a multipurpose entertainment and hotel precinct under construction on either side of William Street in the Brisbane central business district. The $3.6 billion development will cover more than 26 hectares across land and water.
Of course, this new exciting project will have tangible benefits for all sectors of the international student market.
EQI will be incorporating this development in our marketing to further promote Brisbane as a world class city.
Fédération Internationale de Football Association Women's World Cup for 2023
Brisbane has been named as a host city for the Fédération Internationale de Football Association (FIFA) Women's World Cup for 2023 with matches set to be played at Brisbane Stadium (Lang Park) in 2023.
This is the largest women’s sporting event in the world and an amazing feat for Queensland—what a terrific incentive for young girls and women who aspire to play the game on the world stage.
Thousands of visitors will be expected to visit Brisbane with an economic boost potentially worth up to $50 million.
2032 Olympic and Paralympic Games – location, location, location
Tourism and Events Queensland
The Gabba stadium (formerly Brisbane Cricket Ground), only 2 kilometres from the CBD, has been proposed as the main stadium should Queensland host the 2032 Olympic and Paralympic Games.
Home to Queensland sport, including cricket and Australia Football League for 126 years, it is time for the next chapter and a possible upgrade.
The existing infrastructure, already connected to the SEQ busway network, is centrally located and will have its own Cross River Rail station, which is currently under construction, connected to the stadium.
A potential upgrade would increase capacity to around 50,000 and thousands will be able to board trains at a new Albert Street station in the city and arrive at the stadium in as little as 3 minutes.
The Gabba would join Cairns, Townsville, the Sunshine Coast and the Gold Coast as games venues with 85% already built.
Great Barrier Reef for students
More than 6,500 Queensland students will get to explore the Great Barrier Reef thanks to a $1 million initiative launched by the government.
The Great Barrier Reef Education Experience Program would allow thousands more Queensland students to enjoy a school excursion on the Great Barrier Reef over the next 3 years.
Up to $150 will be available for eligible students to who visit the reef via with their school starting in term 3 this year.
This is another way of supporting Queensland students to visit the Reef and support local businesses at the same time.
Student Testimonial – Hard work rewarded
Cairns State High School student Size Liu graduated from Year 12 as Dux of the School in 2019. He also received a multitude of additional awards and has boundless dreams of his future study at an Australian university.
Size’s achievement awards included Mathematics B and C, English for ESL Learners, Physics, Diligence and the Academic Honours prize for CQ University in Physics. In addition, he was announced as the special award recipient of the Council of International Schools – International Senior Student Award.
Due to Covid-19 restrictions, Size is currently in China with his family and counting down the time until he can return to Australia to continue his educational journey. Size is working as a full-time tutor in a music academy. This time in China has provided the opportunity for Size to reflect on the wonderful experiences of his senior year, including the school stage band and community performances.
A $25,000 scholarship from the Australian National University (ANU) in Canberra has been offered to Size, which highlights to him what he has always believed, that everything comes to a person who continuously works hard.
Size will be studying a Bachelor Degree of Actuarial Studies at ANU and is looking forward to reconnecting with his best friend who is also studying in Canberra. Size is keen and excited about the future.
This is another journey of excellence that began at an EQI school.
Virtual Agents Forum 2021
What a successful few days spent with our agents. Although it was virtual and not the normal face to face Queensland familiarisation tour, the event provided substantial conversation around EQI's commitment to and appreciation of to our partner agents around the world.
One of the highlights was to share EQI's collaboration project with other Queensland education providers, where we will map-out a detailed process for our arriving students when our international borders are opened.
EQI has 8 priorities for a phased recovery – enrolments from China, Vietnam, Hong Kong, Japan, South Korea, Taiwan, Europe and Latin America.
We really appreciated your market insights and feedback throughout this forum to align with our target markets.
Choose the Gold Coast – EQI's new campaign
It has been a priority and commitment for EQI to continue to deliver Queensland information to prospective international students and their parents since the start of the pandemic.
The Destination Education campaign provided an opportunity to collaborate with Network 7 (a local television station) and share informative and destination stories to highlight experiences shared by our international students.
The recently released 30 second teaser video has shown incredible results, with more than 104,000 people reached in 4 weeks on
Instagram. The extended full video is also showing strong engagement.
The Destination Gold Coast 3 minute video–within the first 5 days, there were 19,535 on Facebook and 17,655 on Instagram—that’s an epic 37,190 people. View the video on
We can’t wait to see how well the new Sunshine Coast video performs once it is released also.
Check out the latest testimonials and success stories on our exclusive
YouTube channel. This a perfect tool for counselling parents and students face-to-face or sending story links in your electronic conversations.
International study from home – learning without borders
While Queensland awaits international border re-openings and flights to return, the Learning without Borders program is a joint initiative funded by Study Gold Coast through its Education Vision Project Fund and delivered by participating EQI schools at the Gold Coast.
The collaboration between Study Gold Coast, EQI and the Gold Coast schools in delivering the program supports students while they wait for their educational journey to Queensland to begin. Participating students have the opportunity to gain an insight into Queensland education, world-class teaching and prepare for their classroom experiences when arrival onshore is possible.
The program launched in February 2021 for offshore students and has 19 students participating from China, Japan, Hong Kong and Taiwan. Students are studying selected units of Year 10 Mathematics and Physics in terms 1 and 2 2021 from their home countries. The program will support their adjustment to studies when they commence with EQI schools once borders re-open.
We thank Study Gold Coast for supporting and funding this initiative through the Study Gold Coast’s
Education Vision Project Fund.
To find out more about EQI schools, please contact your EQI Regional Manager by using the links below to either email or visit the EQI website.
Find a school
Contact the EQI recruitment team
Education Queensland International
This newsletter was sent by the Department of Education trading as Education Queensland International | CRICOS Provider Number 00608A